"(...) Starbucks was born here. I have a branch underneath my apartment, and at least four more coffeehouses within a few blocks. I shouldn’t be astonished by this any more, but I cannot help it. Espresso stands are to Seattle what taco shacks are to Texas. Two years ago I stood on a street corner in downtown Seattle and counted six Starbucks in my line of sight. I'm sure I would see more if I did the same thing now. By contrast, I once drove drowsily around Houston desperate for a latte after queuing from 4am for a press pass to the Enron trial. I couldn't see a Starbucks in miles—I found out later they were all tucked away inside large office buildings, for the air-conditioning. (...)"Artigo completo na Economist online desta semana
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