03 julho, 2009

Palavras lidas #88

"The encoding of menus is a fascinating byway in gastro-linguistics. Any mention of “Hawaiian” means that chunks of pineapple have been added to the dish. Similarly, “Provençale” signals tomatoes and black olives. “Napolitano” means with basil and mozzarella; “Niçoise” is anchovies and eggs, “Veneziana” means onions. More generally, “traditional” usually means indigestible or overcooked. “Organic” means it costs more."

From the polemic article of last week's Economist (here, this week's floowup - rather makeup - article).

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